FRII 即 FREE

在设计的语境里,它隐含了我们对设计的想象力、创造力与思考;在追寻的路途中,它寄托了对结果最理想化的期待。

解决问题是设计的原点,我们常常解决动态影像领域、数字产品领域、跨界融合探索的问题。

以人和社会作为研究对象,关注世界的变⾰。发现时代更替带来的新需求、理解语境、定义概念、提供设计、并建⽴情感体验,这就是我们的⼯作。


FRII stands for FREE, embodying our imagination, creativity, and thoughtful exploration within the context of design. Along our journey, it also reflects our aspiration for the most ideal outcome.
Design starts with solving problems. We frequently tackle challenges in the fields of user experience, motion graphics, brand design, and spatial design.
We take people and society as our focus, observing the transformations of the world and discovering new needs arising from changing times.
Our work is to understand context, define concepts, deliver designs, and build emotional connections. This is our purpose.